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A well thought-out Google Play store listing can significantly improve the discoverability of your app or game and drive installations. With the recent launch of Store Listing Experiments on the Google Play Developer Console, you can now conduct A/B tests on the text and graphics of your store listing page and use the data to make more informed decisions.
Dots is a US-founded game developer which released the popular game, Dots, and its addictive sequel, TwoDots. Dots used its store listings to showcase its brands and improve conversions by letting players know what to expect.
Christian Calderon, Head of Marketing for Dots, shared his top tips with us on store listings and visibility on Google Play.
Do’s | Don’ts |
Do be creative and unique with the icon. Try to visually convince the user that your product is interesting and in alignment with what they are looking for. | Don’t spam keywords in your app title. Keep the title short, original and thoughtful and keep your brand in mind when representing your product offering. |
Do remember to quickly respond to reviews and implement a scalable strategy to incorporate feedback into your product offering. App ratings are important social proof that your product is well liked. | Don’t overload the ‘short description’. Keep it concise. It should be used as a call-to-action to address your product’s core value proposition and invite the user to install the application. Remember to consider SEO best practices. |
Do invest in a strong overall paid and organic acquisition strategy. More downloads will make your product seem more credible to users, increasing the likeliness that a user will install your app. | Don’t overuse text in your screenshots. They should create a visual narrative for what’s in your game and help users visualize your product offering, using localization where possible. |
Do link your Google Play store listing to your website, social media accounts, press releases and any of your consumer-facing channels that may drive organic visibility to your target market. This can impact your search positioning. | Don’t have a negative, too short or confusing message in your “What’s New” copy. Let users know what updates, product changes or bug fixes have been implemented in new versions. Keep your copy buoyant, informative, concise and clear. |
Do use Video Visualization to narrate the core value proposition. For TwoDots, our highest converting videos consist of gameplay, showcasing features and events within the game that let the player know exactly what to expect. | Don’t flood the user with information in the page description. Keep the body of the page description organized and concise and test different structural patterns that works best for you and your product! |
As part of the 100 Days of Google Dev video series, Kobi Glick from the Google Play team explains how to test different graphics and text on your app or game’s Play Store listing to increase conversions using the new Store Listing Experiments feature in the Developer Console.
The DHU runs on your workstation. | Your phone runs the Android Auto companion app. |
Extras > Android Auto Desktop Head Unit emulator.
The DHU will be installed in the <sdk>/extras/google/auto/
directory. Start the head unit server in the Android Auto companion app before starting the DHU on your workstation. | You’ll see a notification when the head unit server is running. |
adb forward tcp:5277 tcp:5277
. Don’t forget this step! cd <sdk>/extras/google/auto/
./desktop-head-unit
desktop-head-unit.exe
ACTION_IMAGE_CAPTURE
to start an existing camera app the user is familiar with rather than building your own camera experience. Learn more about permissions versus intents.ContextCompat.checkSelfPermission()
(available as part of revision 23 of the support-v4 library for backward compatibility) and requesting permissions can be done with requestPermissions()
, bringing up the system controlled permissions dialog to allow the user to grant you the requested permission(s) if you don’t already have them. Keep in mind that users can revoke permissions at any time through the system settings so you should always check permissions every time.shouldShowRequestPermissionRationale()
. This method returns true if the user has denied your permission request at least once yet have not selected the ‘Don’t ask again’ option (which appears the second or later time the permission dialog appears). This gives you an opportunity to provide additional education around the feature and why you need the given permission. Learn more about explaining why the app needs permissions.Posted by Lily Sheringham, Developer Marketing at Google Play
Editor’s note: We’ve been talking to developers to find out how they’ve been achieving success on Google Play. We recently spoke to Reko Ukko at Finnish mobile game developer, Seriously, to find out how to successfully use Notifications.
Notifications on Android let you send timely, relevant, and actionable information to your users' devices. When used correctly, notifications can increase the value of your app or game and drive ongoing engagement.
Seriously is a Finnish mobile game developer focused on creating entertaining games with quality user experiences. They use push notifications to drive engagement with their players, such as helping players progress to the next level when they’ve left the app after getting stuck.
Reko Ukko, VP of Game Design at Seriously, shared his tips with us on how to use notifications to increase the value of your game and drive ongoing engagement.
Do’s | Don’ts |
Do let the user get familiar with your service and its benefits before asking for permission to send notifications. | Don’t treat your users as if they’re all the same - identify and group them so you can push notifications that are relevant to their actions within your app. |
Do include actionable context. If it looks like a player is stuck on a level, send them a tip to encourage action. | Don’t spam push notifications or interrupt game play. Get an understanding of the right frequency for your audience to fit the game. |
Do consider re-activation. If the player thoroughly completes a game loop and could be interested in playing again, think about using a notification. Look at timing this shortly after the player exits the game. | Don’t just target players at all hours of the day. Choose moments when players typically play games – early morning commutes, lunch breaks, the end of the work day, and in the evening before sleeping. Take time zones into account. |
Do deep link from the notification to where the user expects to go to based on the message. For example. if the notification is about "do action X in the game now to win", link to where that action can take place. | Don’t forget to expire the notifications if they’re time-limited or associated with an event. You can also recycle the same notification ID to avoid stacking notifications for the user. |
Do try to make an emotional connection with the player by reflecting the style, characters, and atmosphere of your game in the notification. If the player is emotionally connected to your game, they’ll appreciate your notifications and be more likely to engage. | Don’t leave notifications up to guess work. Experiment with A/B testing and iterate to compare how different notifications affect engagement and user behavior in your app. Go beyond measuring app opening metrics – identify and respond to user behavior. |
Experiment with notifications yourself to understand what’s best for your players and your game. You can power your own notifications with Google Cloud Messaging, which is free, cross platform, reliable, and thoughtful about battery usage. Find out more about developing Notifications on Android.
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Posted by Colt McAnlis, Head Performance Wrangler
The Big Android BBQ (BABBQ) is almost here and Google Developers will be there serving up a healthy portion of best practices for Android development and performance! BABBQ will be held at the Hurst Convention Center in Dallas/Ft.Worth, Texas on October 22-23, 2015.
We also have some great news! If you sign up for the event through August 25th, you will get 25% off when you use the promotional code "ANDROIDDEV25". You can also click here to use the discount.
Now, sit back, and enjoy this video of some Android cowfolk preparing for this year’s BBQ!
The Big Android BBQ is an Android combo meal with a healthy serving of everything ranging from the basics, to advanced technical dives, and best practices for developers smothered in a sweet sauce of a close knit community.
This year, we are packing in an unhealthy amount of Android Performance Patterns, followed up with the latest and greatest techniques and APIs from the Android 6.0 Marshmallow release. It’s all rounded out with code labs to let you get hands-on learning. To super-size your meal, Android Developer instructors from Udacity will be on-site to guide users through the Android Nanodegree. (Kinda like a personal-waiter at an all-you-can-learn buffet).
Also, come watch Colt McAnlis defend his BABBQ “Speechless” Crown against Silicon Valley reigning champ Chet Haase. It'll be a fist fight of humor in the heart of Texas!
You can get your tickets here, and we look forward to seeing you in October!