[New eBook] Download The No-nonsense Guide to App Growth

Originally posted on the AdMob Blog.

What’s the secret to rapid growth for your app?

Play Store or App Store optimization? A sophisticated paid advertising strategy? A viral social media campaign?

While all of these strategies could help you grow your user base, the foundation for rapid growth is much more basic and fundamental—you need an engaging app.

This handbook will walk you through practical ways to increase your app’s user engagement to help you eventually transition to growth. You’ll learn how to:

• Pick the right metric to represent user engagement


• Look at data to audit your app and find areas to fix


• Promote your app after you’ve reached a healthy level of user engagement

Download a free copy here.

For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter and Google+ pages.

Posted by Raj Ajrawat, Product Specialist, AdMob

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The App Developer Business Kit: Now available in 10 languages

Posted by Sean Meng, a Product Marketing Manager on the AdMob team

Today we’re excited to launch The App Developer Business Kit in 10 more languages. The website includes tips for new app developers on building, promoting and monetizing your app. Check out the Business Kit in your language:

• French


• German


• Italian


• Japanese


• Korean


• Portuguese


• Simplified Chinese


• Traditional Chinese


• Spanish


• British English

To help you make decisions about growing your app business in other regions, we’ve added 6 new market reports providing great insights about app users in Italy, Spain, Germany, Brazil, France, and Russia. Did you know that Brazilian smartphone users engage with ads more frequently than users in the US and Japan? Or that while nearly 2/3rds of French users exclusively download free apps, only 31% of Brazilian smartphone users do? Check out statistics like these about exciting regions around the world here.

Stay connected on all things mobile apps by following us on Google+ and Twitter.

Android Developer Story: Outfit7 — Building an entertainment company with Google

Posted by Leticia Lago, Google Play team

Outfit7, creators of My Talking Tom and My Talking Angela, recently announced they’ve achieved 2.5 billion app downloads across their portfolio. The company now offers a complete entertainment experience to users spanning mobile apps, user generated and original YouTube content, and a range of toys, clothing, and accessories. They even have a silver screen project underway.

We caught up with Iza Login, Rok Zorko and Marko Štamcar - some of the co-founders- in Ljubljana, Slovenia, to learn best practices that helped them in reaching this milestone.

To learn about some of the Google and Google Play features used by Outfit7 to create their successful business, check out these resources:

• Monetization — explore the options available for generating revenue from your apps and games.


• Monetization with AdMob — learn how you can maximize your ad revenue.


• YouTube for Developers — Whether you’re building a business on YouTube or want to enhance your app with video, a rich set of YouTube APIs can bring your products to life.

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